Here's a bit longer and more detailed version of an article I recently wrote on Linkedin If Finland wants to position itself as a world-class luxury destination, shouldn’t the professions of guiding and hosting receive clearer standards, stronger recognition and greater investment? Lately I have been browsing the Finnish tourism market, looking to extend my collaborations across the territory, and I have been surprised by the relatively small importance sometimes given to the

The MISTAKES you need to avoid at all costs!